Brand in Motion
Cinematic storytelling meets product narrative. A four-part seasonal campaign for a heritage outdoor brand.
Watch NowPre-Production
Brand in Motion was conceived as a year-long visual narrative for a heritage outdoor brand looking to redefine its identity. Rather than traditional product spots, the client wanted something that felt like short films where the product existed naturally within the story.
The creative team spent two months developing four distinct visual worlds, each tied to a season and a specific outdoor environment. Location scouting covered over 3,000 miles across six states, with each setting chosen for its ability to embody the campaign's themes of endurance, craft, and connection to land.
Talent was cast through a nationwide search for real athletes and outdoor professionals rather than traditional models. Each person brought their own story to the project, and the scripts were adapted around their authentic experiences with the landscapes.
Stills
Behind the Scenes
Budget Breakdown
| Category | Amount | % |
|---|---|---|
| Director & Creative Fees | $95,000 | 14.0% |
| Crew (48 shoot days) | $168,000 | 24.7% |
| Camera & Grip Package | $72,000 | 10.6% |
| Travel, Lodging & Permits | $112,000 | 16.5% |
| Talent & Casting | $38,000 | 5.6% |
| Post-Production & Color | $86,000 | 12.6% |
| Sound Design & Music Licensing | $54,000 | 7.9% |
| Deliverables & Versioning | $32,000 | 4.7% |
| Insurance & Contingency | $23,000 | 3.4% |
| Total | $680,000 | 100% |